The direct-to-consumer space has some stand-out players, both in newcomers like Brooklinen and old-timers like Warby Parker. But one company, Interior Define, has maintained a low profile over the four years of its existence. The company offers fully customizable furniture, including couches, dining sets and bed frames, to customers through an online showroom. But ID also has guide shops in Chicago (its home market), LA, New York, and Austin.
Interior Define
Interior Define is changing the way consumers shop for high-design, well-crafted furniture. Their unique supply chain eliminates middlemen and unnecessary markups, enabling them to sell high-quality furniture (at times off the same manufacturing lines) for less, and offer personalization.
