The direct-to-consumer space has some stand-out players, both in newcomers like Brooklinen and old-timers like Warby Parker. But one company, Interior Define, has maintained a low profile over the four years of its existence. The company offers fully customizable furniture, including couches, dining sets and bed frames, to customers through an online showroom. But ID also has guide shops in Chicago (its home market), LA, New York, and Austin.
With $15M in new funding, Interior Define will now let you shop for sofas in augmented reality
No one can accuse Interior Define of resting on its laurels. The Chicago startup, which sells custom furniture online, announced on Thursday that it has raised a $15 million Series B round of funding. That news comes less than a year after Interior Define closed its $8 million Series A. Pritzker Group Venture Capital and Fifth Wall co-led Thursday’s round, which the company will use to expand its team, invest in technology and open new brick-and-mortar locations.
Interior Define, the 'Warby Parker' of Furniture, Raises $8M
Chicago startup Interior Define has raised a new round of funding to grow its Warby Parker-like furniture business. Interior Define announced Tuesday that it has raised $8 million from Chicago investors Breakout Capital, Pritzker Group Venture Capital and Listen Ventures. The startup makes custom sofas on-demand and at reasonable prices by cutting out the warehouse and middleman. Interior Define sells sofas online and at its Lincoln Park brick-and-mortar location. It's opening a second retail shop in New York later this month. The startup said it is using the funding to open brick-and-mortar locations, improve its online experience and scale its team.
Interior Define, Maker Of Ultra-Customizable Couches, Launches 3D Visualizer
Interior Define, the company that offers totally customizable sofas at a relatively affordable price, is today announcing new tools to help online shoppers. The company is introducing a new 3D interface for shoppers so that they can see the products from every angle, in every different customization, so that they truly know what they’re getting into. Before, users were checking out static images of the products. Interior Define tapped a company called Cylindo, which offers furniture visualization technology, to power the new functionality on their own website.