For much of the last nine years, Zillow and Trulia have competed in the online real estate listings market they helped create. But after a speedy six-week courtship, the two are set to combine forces. Zillow agreed on Monday to buy Trulia for about $3.5 billion in stock, creating a giant repository for online listings for real estate and home values. Under the terms of the deal, Zillow will pay 0.444 of one of its shares for each share in Trulia. Based on Friday’s closing prices, the takeover bid is worth $70.53 a Trulia share, a premium of roughly 25 percent.
Trulia
Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. They have unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via their hyper local advertising services, social recommendations and top-rated mobile apps.