"Storefront is a marketplace that connects brands with retail space, so if you're an e-commerce brand or maker that makes candles out of your house, how do you find retail space instead of a store for father's day which is coming up this weekend, right? How do you do that in an easy way, low-risk way? We have a website that connects those brands with those spaces and in a matter of minutes search for your space, submit your request and payment, and be done in an hour and set up your store the next day.
Storefront: An Airbnb for Retailers
Storefront Raises $7.3M to Help Online Brands Set Up Shop Offline (Without Signing a Lease)
Spark Capital, an investor in Warby Parker, is leading a $7.3 million investment in another business that unifies online e-commerce with physical retail–Storefront Inc. The 10-employee startup in San Francisco operates a marketplace where merchants, marketers and artisans can find and book a store space for just a few days or a few months. Non-traditional store spaces listed on TheStorefront.com include kiosks or booths at malls, trade shows, flea markets, art fairs and farmer’s markets.
‘Airbnb For Retail’ Startup Storefront Raises $7.3M From Spark Capital, Expands To LA
Now more than ever, both big brands and independent merchants are looking for flexibility in the way that they reach consumers. With Storefront, they’re able to find space to set up popup shops or sell items in boutiques without all the hassle that comes with leasing space and building out their own stores. After raising $1.6 million in seed funding last summer, the AngelPad-backed startup is announcing today that it has brought on an addition $7.3 million in funding led by Spark Capital. Along with the funding, Spark general partner Mo Koyfman will be joining the company’s board of directors.
How to Bridge the Gap Between Online and Offline Marketing
There is no brick-and-mortar. There is no ecommerce. Integrated campaigns have been on the rise in recent years and while some businesses may identify as online or offline, when it comes to marketing, it's likely their methods run cross-platform. Storefront is a company which pairs desirable retail spaces with brands, often ecommerce, looking for a temporary solution to market goods in real life. It's been used by Zipcar, artisan chocolate company Cocotutti and StoreEnvy, to name a few. Even though Zipcar didn't use its physical presence to hock a physical good, it offered a deal to consumers who visited the pop-up, which provides a clear conversion rate to measure the ROI of the promotion. In each of these examples, marketing promotions that took place in real life either provided a high-touch interaction with the product or an opportunity to build a relationship with the consumer.
No Space Too Small, No Lease Too Short. Pop-Up Stores Find Short-Term Rentals With Storefront
Started in March, Storefront currently lists about 300 spaces in San Francisco, where the company has its headquarters, and 200 spaces in New York, to which it expanded in June. The current inventory includes an 80-square-foot kiosk at the 50th Street subway station along the No. 1 line, and several stores at the Roger Smith Hotel in Midtown Manhattan. “We’re like the Airbnb of retail,” said Tristan Pollock, 27, who started the service with Erik Eliason, also 27. He was referring to the popular website that lets homeowners and apartment dwellers rent their homes directly to guests. “They didn’t invent renting out rooms, they just made it much easier. We didn’t invent pop-ups. We’re just making it easier to do them.”
Emerging Designers to Open Pop-Up Stores in New York City Subway Stations
Why New York City Retailers Love Pop-Up Shops
Tristan Pollock also saw a need for brands, especially online ones, to connect with their customers in person, so he co-founded Storefront to match designers and crafters with space for temporary retail. Storefront serves designers in the New York and San Francisco areas, helping them find anything from standalone shops to market booths and even providing insurance. Storefront is now also the exclusive coordinator for retailers to pop up inside the city's subway system.
NYC Partners With Online Marketplace To Turn The Subway Into An Underground Mall
Storefront, an online marketplace that connects artists, designers, and brands with retail space, plans to expand on the hundreds of listings it already has around New York City. Through a special partnership with the New York Metropolitan Transportation Authority (MTA), it will soon be able to offer unique retail space for rent right inside the New York City Subway.
8 Easy Steps To Help You Create Your Own Pop-Up Store
Pop-up shops are becoming a more popular way of testing out retail concepts, refreshing a street, and extending online brands to the physical world. In New York alone, there are an estimated 200 temporary storefronts at any one time, and the variety is growing: from pure retailing to showrooms to brand "experiences."
Storefront: The Airbnb of Retail
When start-ups want skin in the bricks-and-mortar market, they turn to Storefront. The San Francisco-based start-up helps small businesses find short-term retail spaces for rent, usually for three to four weeks. Cash-strapped companies swear by it, and co-founders Erik Eliason and Tristan Pollock estimate they've helped over a hundred brands.
Storefront raises $1.6M to match vacant retail space with short-term tenants
Storefront, a Pop-up Matchmaker, Expands to New York Helps retail brands find short-term space
Storefront Gets $1.6M To Grow Its ‘Pop-Up Shop’ Marketplace For Short-Term Commercial Rentals
Storefront: The Airbnb of Retail
When start-ups want skin in the bricks-and-mortar market, they turn to Storefront. The San Francisco-based start-up helps small businesses find short-term retail spaces for rent, usually for three to four weeks. Cash-strapped companies swear by it, and co-founders Erik Eliason and Tristan Pollock estimate they've helped over a hundred brands. Of course, Storefront isn't Erik Eliason and Tristan Pollock first business venture. The pair founded SocialEarth, a social network for eco-minded millennials, in 2009. However, Storefront is their most successful company and raised $1.6 million in seed funding last week.