TV dinners have always been frozen, but they’re about to get cool, too. Mosaic is a new startup shaking up the frozen meal industry with a line of healthy, vegetarian options that look more like what you would order at Sweetgreen than that Hungry-Man Salisbury Steak dinner lurking in your grandparents’ freezer. While meal kits like Blue Apron and Purple Carrot are convenient, they require spending your valuable free time peeling and chopping vegetables and then following the detailed instructions. And if you don’t have time to whip up whatever they’ve sent you that week, the ingredients spoil.
How Frozen Food Startup Mosaic Is Disrupting The Category With A DTC Subscription Service
Mosaic, a direct-to-consumer startup that takes a different approach to frozen, taking stock of the vertical’s untapped potential to provide consumers with meals cooked with care and delivered straight to their door. The just-launched brand offers consumers the chance to pick from all-inclusive meal bowls like Greek Jackfruit and Smoky Southwest to Tuscan Pesto, providing a variety of cuisines from around the world. PSFK had the chance to interview the founders, Sam McIntire and Matthew Davis, to find out about what led to the founding of the all-vegetarian brand, why going the DTC route enables them to better serve consumers and why they believe this is only the beginning of a new era for frozen.